For marketing academics, the American Marketing Association provides the resources and opportunities to drive innovative marketing thinking. By connecting marketing academics with expert marketing practitioners across all specialties, the AMA links marketing theory with marketing practice and advances marketing education.
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Achieve Better Results
Academic Resource Center (ARC)
The ARC is the Web site for the Academic Division of the American Marketing Association, and is a subset of the overall MarketingPower Web site. The goal of the ARC is to be the portal for all the online needs of academic marketers. You can go directly to the ARC using the address
http://www.marketingpower.com/arc
AMA Academic Council
The Academic Council is the volunteer leadership of the AMA Academic Division. The goal of the division is to lead, encourage, support and recognize the development, dissemination and utilization of marketing knowledge and thought.
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Keep Your Career Moving Forward
AMA Journals
The most respected source for marketing academics:
- Journal of Marketing
- Journal of Marketing Research
- Journal of International Marketing
- Journal of Public Policy & Marketing
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Academic Placement
Whether you are looking to fill a vacant marketing faculty position or search current openings, AMA Academic Placement is the leading job service for the marketing academic community.
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Expand Your Network
AMA Annual Conferences
Expand your network and marketing knowledge base by attending one of these conferences:
- Winter Marketing Educators’ Conference
- Summer Marketing Educators’ Conference
- Marketing & Public Policy Conference
- Sheth Doctoral Consortium
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Member Roster
An exclusive and popular AMA benefit that connects 40,000 AMA members with one another.
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Collaborate with Others
Special Interest Groups (SIGS)
Check out AMA's SIGS to make connections and exchange ideas with your peers and practitioners across all marketing specialities on topics customized to your interest areas.
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Academic Resources
Connect with the marketing academic community. The ARC has links to virtual communities such as ELMAR, to teaching and research materials of many types, to blogs, teachable news stories, software, scales, syllabi, and much more.
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